Mercedes Benz – 2011 Best Luxury Car Brand
October 11, 2011 - Category Mercedes-Benz
The results of survey performed best brand agency of the different sectors from all over the world, Interbrand Best Global Brands, this year set a Mercedes Benz as the best luxury car manufacturer by 2011. Brand is at once set aside two superior brands who also came from Germany, Bayerische Motoren Werke (BMW) and Audi.
Indeed, as reported by worldcarfans.com, Monday, October 10, 2011, Mercedes was still below the level of Toyota for the automotive sector categories. However, the German manufacturer was at number one for the sub-category of a luxury car. “Overall, Mercedes-Benz is ranked 12th,” the page was written.
Brand was not only gets high marks in terms of quality of the machine and its supporting features. Mercedes also pocketed high marks for design and comfort and safety support device. Interbrand is a leading branding consultant in the world. Institution headquartered in New York, United States, every year it publishes the results of research on the world’s top 100 brands.
The method used by the institution that is unique, ie analyzing the brand and its benefits for the company. Some aspects are considered, among other logos contribution to sales, the company’s financial performance, as well as the logo for the consumer’s role in purchase decision making process of these products. In addition, the institute also examines the power of a brand in supporting the achievement of a company’s earnings. One more thing that is interesting and is assessed Interbrand brand appeal was for qualified professionals to join the company’s owners.
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